Does innovation ambidexterity influence restaurant economic performance in the post-COVID-19 era? The mediating effect of customer orientation

In the restaurant industry, innovation ambidexterity entails organization’s ability to successfully manage and blend exploratory exploitative endeavors with goal of improving processes, products, or services. The current study investigates direct indirect effects on economic performance businesses in Tanzania after Coronavirus disease (COVID-19). Thus, examined effect performance, as well mediating customer orientation relationship between performance. collected data from 169 randomly selected managers Dodoma, Tanzania, analyzed it using partial least squares structural equation modelling. findings unveiled that (exploitative innovation) has a impact Furthermore, was discovered be significant mediator Based main findings, restaurants post-COVID-19 era should promote customer-centricity. This is because workplace values can inspire creative thinking new ideas. Also, customer-centricity critical for understanding meeting changing needs customers.